<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"><channel><title>AetherisWx’s Blog</title><description>Weather intelligence consulting for founders and decision-makers. Turning model overload into confident action through forecast confidence science.</description><link>https://aetheriswx.com</link><item><title>Accuracy Got Us Here. Confidence Is What&apos;s Next.</title><link>https://aetheriswx.com/forecast-confidence-new-edge</link><guid isPermaLink="true">https://aetheriswx.com/forecast-confidence-new-edge</guid><description>The business model for private weather companies is changing. For decades the pitch was &quot;we have the most accurate data.&quot; That was defensible when forecast quality was scarce. That scarcity is gone — and the new edge is something most providers aren&apos;t even measuring yet.</description><pubDate>Sun, 24 May 2026 00:00:00 GMT</pubDate></item></channel></rss>